What constitutes search engine Spam?

Any optimization method or practice employed solely to deceive the search engines for the purpose of increasing rankings is considered Spam. Some techniques are clearly considered as an attempt to Spam the engines. Where possible, you should avoid these:

1. Keyword stuffing: This is the repeated use of a word to increase its frequency on a page. Search engines now have the ability to analyze a page and determine whether the frequency is above a "normal" level in proportion to the rest of the words in the document.
2. Invisible text: Some webmasters stuff keywords at the bottom of a page and make their text color the same as that of the page background. This is also detectable by the engines.
3. Tiny text: Same as invisible text but with tiny, illegible text.
4. Page redirects: Some engines, especially Infoseek, do not like pages that take the user to another page without his or her intervention, e.g. using META refresh tags, Cgi scripts, Java, JavaScript, or server side techniques.
5. Meta tags stuffing: Do not repeat your keywords in the Meta tags more than once, and do not use keywords that are unrelated to your site's content.
6. Do not create doorways.
7. Do not submit the same page more than once on the same day to the same search engine.
8. Do not submit virtually identical pages, i.e. do not simply duplicate a web page, give the copies different file names, and submit them all. That will be interpreted as an attempt to flood the engine.
9. Do not submit more than the allowed number of pages per engine per day or week. Each engine has a limit on how many pages you can manually submit to it using its online forms.
10. Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.

Google AdWords

Google AdWords is Google's advertising product and its main source of Generate revenue. AdWords offers Pay-Per-Click (PPC) advertising, and site-targeted advertising for both Text & Banner Ads. The AdWords program includes local, national, and international distribution.

Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google AdSense

Google AdSense is an ad serving program run by Google. Website owners can Register in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a Per-Click Or Per-Thousand-Impressions basis. Google is also currently beta-testing a cost-per-action based service.

Email Marketing

Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

1. Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
2. Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
3. Adding advertisements in emails sent by other companies to their customers.
4. Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

Researchers estimate that US firms alone spent $400 million on email marketing in 2006.

Affiliate Marketing

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Affiliate marketing — using one site to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

What is Web 2.0?

Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design, that aims to enhance creativity, information sharing, and, most notably, collaboration among users.

These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.

Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the Web.

"Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform."