Google has a well-deserved reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It's highly recommended as a first stop in your hunt for whatever you are looking for.
Google provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web, discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More links provides access to human-compiled information from the Open Directory, catalog searching and other services.
Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.
In addition to Google's unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google's partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines.
Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today.
Launched in 1994, Yahoo is the web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology.
Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb in March 2003 and acquired AltaVista in April 2003. Now Yahoo owns these, gained as from its purchase of Overture.
Technology AltaVista and AllTheWeb was combined with that of Inktomi, a crawler-based search engine that grew out UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.
Formerly one of Search Engine Watch's top choices, MSN Search is definitely one to watch. The service was previously powered by LookSmart results and gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant. The system worked well.
Ask Jeeves initially gained fame in 1998 and 1999 as being the "natural language" search engine that let you search by asking questions and responded with what seemed to be the right answer to everything.
Powered by Yahoo, you may find AllTheWeb a lighter, more customizable and pleasant "pure search" experience than you get at Yahoo itself. The focus is on web search, but news, picture, video, MP3 and FTP search are also offered.
AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search.
HotBot provides easy access to the web's three major crawler-based search engines: Yahoo, Google and Teoma. Unlike a meta search engine, it cannot blend the results from all of these crawlers together. Nevertheless, it's a fast, easy way to get different web search "opinions" in one place.
HotBot's "choose a search engine" interface was introduced in December 2002. However, HotBot has a long history as a search brand before this date.
Teoma is a crawler-based search engine owned by Ask Jeeves. It has a smaller index of the web than its rival crawler-competitors Google and Yahoo. However, being large doesn't make much of a difference when it comes to popular queries, and Teoma's won praise for its relevancy since it appeared in 2000. Some people also like its "Refine" feature, which offers suggested topics to explore after you do a search. The "Resources" section of results is also unique, pointing users to page that specifically serve as link resources about various topics. Teoma was purchased by Ask Jeeves in September 2001 and also provides some results to that web site.
AltaVista opened in December 1995 and for several years was the "Google" of its day, in terms of providing relevant results and having a loyal group of users that loved the service.
Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.
LookSmart is primarily a human-compiled directory of web sites. It gathers its listings in two ways. Commercial sites pay to be listed in its commercial categories, making the service very much like an electronic "Yellow Pages." However, volunteer editors at the LookSmart-owned Zeal directory also catalog sites into non-commercial categories for free. Though Zeal is a separate web site, its listings are integrated into LookSmart's results.
Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the web for its own listings in April 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others.
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