Supplemental Results

Top 5 issues you need to be aware of to keep your website out of the Supplemental Results:

Not Enough Content:

If you are serious about your rankings and facing stiff competition the first thing you need to do is evaluate how much content is available for indexing. Although many are still achieving top rankings with tricks, it won't be long before their competition will out rank them just because they have better content.

Duplicate Content Trap:

If your website is an E-commerce with thousands of pages presenting your products, chances are many of your pages may go supplemental, because the amount of "good content" is watered down by your template menus and complementary information. You can run a quick check following my advice in this post on testing your website against Google Supplemental Results.

Unique TITLES and META TAGS:

Put all your efforts into creating tailored to fit titles and descriptions for your pages - without them you are at great risk to go supplemental. It sounds pretty obvious but there are still countless websites out there all making the same mistake. Your title tag is very very important: If you cannot find the time to create title tags, don't expect the search engines to go an extra length to figure out what your page is about

Hard to read URLs:

What do your URLs look like ?Are they easily read by a person ?Do they have session IDs in them ?Are they all looking very similar to each other ?How many pages are showing up in the site command ?You might be having problems with your content management system (CMS). Review your CMS back end to determine how you can implement a re-write strategy, possibly to make you URLs keyword rich.

Content without incoming links:

If you are running a blog you know how important it is to offer new and interesting information. What's just as important is to have people link and comment. The more your incoming links are sparse throughout your website, the better your deep linking ratio. If you create new content and there are no incoming links, it will go supplemental.