We will only discuss the most importance areas to get your website properly indexed by the search engines. The areas that we are going through are the :
1. Title Tag
2. Meta (Description and Keywords) Tags
3. Body Tag
A brief description of what you should write in the body text of your main (index) page.
This is just a very brief description, but it will however be very useful to the beginner web designer to get a better understanding of the basics on how to get your website indexed and listed at the search engines.
Title Tag:
The first thing you need to do is identify the keyword phrases that are relevant to your company, products and services, when you have decided on your "Keyword Phrases" you need to put then in tour page's title tag.
The title tag is definitely the most important tag in the header section of your web page. The title tag is displayed in the blue bar at the top of your browser (SEO - Basic search engine tips - How to get indexed and listed at search engines). The title tag is a one-line describing your business, and it includes the most keywords. The search engines place a lot of relevance on the words contained within the tag, so be sure to include your targeted keyword phrases.
Tip: - The title tag should not exceed 60 characters.
Description Tag:
The description tag is used to describe your web page/ Business. Some search engines will use this information to summarize your website in their search listings. It is again of utmost importance that you also include your keyword phrases in the description tag.
Tip: - The description tag should provide a 25-30 word description of your website.
Keyword Tag:
The keyword tag should of course include the "Keyword Parses "That you are targeting in order of importance. Start with the most important and then proceed to less important but still relevant keywords. Do not include keywords that are not relevant to them of your site.
Tip: -Don't repeat any word more then 3 times within the keyword tag
Body Tag
In the body tag section of your website, you should describe and explain the nature of your business, products, scope of the website, etc.
You should generally include around 500-600 words in this area.
Make Sure to repeat your "keyword phrases" a few times so that search engines will consider these to be very important and relevant to your website. For nearly all search engines content is still king, and having lots of quality content will help you to increase your ranking with the major search engines.
Submitting To The Search Engines:
Once your web page is fully optimized, it is time to submit it to the major search engines. Although there are hundreds of search engines on the Internet, only a handful are truly important.
The top three search engines are:
Note:
It's recommended that you submit your website to the search engines manually instead of using any automated submission tool, because some search engines regard (View) those as spam, and won't list your site. Keep in mind that it can take months before you get listed, so be patient.
Submitting To Directories:
Search engines need a starting point. That's why human edited directories are important to be listed in. There are 3 major web directories at this moment:
DMOZ - Free listings.
The Yahoo directory - Free listings for non-commercial sites.
Look smart (Zeal directory) - Free listings for non-commercial sites.
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